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    Don't Make Me Think : A Common Sence Approach

    Author: Steve Krug
    Publisher: Sagebrush Books
    Category: Book


    This item is no longer available

    Avg. Customer Rating: 5.0 out of 5 stars 59 reviews

    Media: Hardcover

    ISBN: 0613917103
    Dewey Decimal Number: 158
    EAN: 9780613917100
    ASIN: 0613917103

    Publication Date: October 31, 2000

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    Editorial Reviews:

    Amazon.co.uk Review
    Usability design is one of the most important though often least attractive tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humour and excellent to-the-point examples.

    The title of the book is its chief personal design premise. All of the tips, techniques and examples presented within it revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions. For example, "We don't read pages--we scan them" and, "We don't figure out how things work--we muddle through". Getting to grips with such hard facts sets the stage for Web design that then produces top-notch sites.

    Using an attractive mix of full-colour screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

    This is the type of book you can blow through in a couple evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W Plain


    Customer Reviews:   Read 54 more reviews...

    5 out of 5 stars A useful guide to Usability Testing   October 18, 2008
    Steve Krug has written this book in plain English in order for everyone to understand web usability testing.
    The book contains screenshots, which gives a better picture of the discussed themes.



    5 out of 5 stars It's not just for Web Design - apply to everything   October 8, 2008
    One of the best book I have read this year. Gives you all the basics on usability, how to understand people and how they use websites. It's a must buy as it will be useful for almost everything in business. Don't make people think, due to internet we switch attention so quickly!


    5 out of 5 stars All of the basics - and more!   September 14, 2008
    Just like the method of web design he advocates, Steve Krug explains his craft in a simple, logical manner.

    A common sense approach to web design? Yes it certainly is, and as someone who is used to ploughing through text heavy web design and online marketing textbooks, this book is a welcome relief. It is well laid out, logically progressive, while still being easy to dip in and out of as necessary.

    The chapters dealing with the guiding principles of web design give simple and, sometimes obvious, basic advice, but somehow the way in which they are delivered still manages to stimulate your creative processes. The later chapters dealing with the internal politics of designing a corporate website with multiple stakeholders shows excellent insight, and gives good practical advice about how to manage this process.

    This book is for beginners and experts alike and, despite being relatively short, still delivers comprehensive coverage of the subject.



    1 out of 5 stars A little knowledge is a dangerous thing...   August 28, 2008
     7 out of 16 found this review helpful

    First things first.. this is not a book for web designers, graphic artists, developers or anyone who actually has to do these sorts of tasks for a living (or even for a hobby, for that matter). You will not learn anything from this book that you don't already know and, in fact, there is some stuff in here that I think it would be better off NOT knowing, particularly some of the garishly coloured and clustered monstrosities that are heralded as examples of good design.

    The only people who would find this book useful are management-types and marketing people... the kind of people who really should stick to pushing pens and emailing rather than getting involved in the dirty work of designing and developing a succesful website. This book could do a lot of damage in terms of giving delusions of grandeur to these sorts of people!

    Much of the advice given in the book is out of date, and many of the example websites are now either not there or have been altered to the extreme. On a posative note, this book does state the obvious to quite a phenominal level and I suppose there may be some people to whom this may be of benefit.

    Personally, i'd reccomend any web proffesionals who are thinking of buying this book to stay the heck away!! If you're a manager/marketing person or someone who needs to create the illusion that you know what you're talking about when asked to comment on a website, then this book may be of benefit.



    5 out of 5 stars Common sense. Why dont more web developers read it?   August 13, 2008
    Everything this book says is just common sense. When designing websites, it's easy to lose sight of the fact that people will actually be using your published work! How many times have you been to a site only to think "where's the search box" or when entering some details into your online bank account and then press the "enter key" it doesn't login, it goes off to a "apply for a new savings account". Very confusing. In these circumstances, your brain has to think about what has happened, leaving a negative impression in your mind. Not good if you're trying to sell something!

    When it comes to the web, first impressions count. Take Amazons new redesign for 2008. Amazon gets quite a lot of coverage in the book as an example of good design, so it's interesting that they have gone away from their old design, that's been around for about a decade. I don't like the new look, because every time I use it I have to think whereas before it was intuitive. That's the whole point of "dont make me think". You should never have to think about how to use a web site. If you need to use your brain to do something simple, the designer has FAILED.

    "Dont make me think" is a quick and easy read. It's quite small at 200 pages. It's often reduced on Amazon so keep an eye out for a bargain.

    Highly recommended for all developers, even if you don't often do user interfaces. The advice can be applied to all interfaces and not just the web.


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