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Write to Sell: The Ultimate Guide to Great Copywriting | 
 enlarge | Author: Andy Maslen
Publisher: Cyan Books and Marshall Cavendish
Category: Book
List Price: £8.99
Buy New: £3.57
You Save: £5.42 (60%)
New (21) Used (5) from £3.57
Avg. Customer Rating:  16 reviews
Sales Rank: 8004
Media: Paperback
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.4
Dimensions (in): 7.7 x 5.1 x 0.7
ISBN: 1904879993
Dewey Decimal Number: 808.066658
EAN: 9781904879992
ASIN: 1904879993
Publication Date: March 22, 2007
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 11 more reviews...
A must-have! November 26, 2008
1 out of 1 found this review helpful
I have to write a lot of copy at work for everything from web pages to press advertising. My employer hasn't given me much training - they just told me to "buy a couple of books". Well I'm glad I bought this one. Andy Maslen takes a very straightforward, no-nonsense approach with loads of practical examples of what to do (and what not to do!). There are lots of books out there but most of them are too American or direct mail focused. You have to wade through loads of padding to get to the good stuff. Write to Sell is 100% usable advice from someone who earns his living as a top copywriter. Whatever level of copywriter you are, I'd recommend this as a must-have.
*****
So Glad I bought this Book November 26, 2008
This is a great book. No B.S., concise, straightforward and crammed with very useful tips for sales writers. So much in this book and great value.
I turned to this book in desperation and wasn't disapointed September 3, 2008
1 out of 1 found this review helpful
In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on.
I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly. Not only did the book present the principals I needed to understand but each time I turned a page it gave me yet more ideas to implement immediately in my copy.
To sum it up this book felt like someone had handed me a Sat Nav whilst I was lost in a blizzard.
A brilliant guide to making your words work hard June 20, 2008
1 out of 1 found this review helpful
I loved this book by Andy Maslen. It is the most practical, helpful, doable guide to persuasive writing that I have ever read. It is packed with exercises that you can apply directly to what you have written that will improve your copy dramatically. It is a very easy read and can be used as a working manual. Should you buy it? - it is a no brainer - order it now!
Presses all the "write" buttons May 19, 2008
2 out of 2 found this review helpful
I have read a lot about copywriting and taken a course in it. Whether you are an aspiring copywriter or a more experienced one, "The Ultimate Guide..." must rank as a must have in your library. It is easy to read, very comprehensive and has just a dash of humour.
Andy Maslen has identified the most important aspects of good copywriting and laid them out in an entertaining and easy to understand way. Chapters 13, "The black arts", and 14, "Why your sales copy should be like a bowl of Rice Krispies", stand out for as particularly useful to me, but the book is (copywriting cliche coming up) packed full of useful tips and techniques.
An index would have been useful, but the book is concise and clearly laid out so this does not detract significantly.
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