Customer Reviews: Read 4 more reviews...
 Great book - all the basics of good web optimisation are in here July 24, 2008
2 out of 2 found this review helpful
I was coming at search engine optimisation from an entirely new perspective. I found this book incredibly easy to read with highlighted areas which helps you find the most important things to remember. This gave me a brilliant grounding on where to start with search engine optimisation. It gives a clear step by step guide as to how to improve your rankings. Also I had one question that I needed an answer to and I emailed Jon thinking that it would probably take ages for someone to come back - he emailed me back in 2 mins with really good advice - superb!!
 Some out of date information June 28, 2008
1 out of 2 found this review helpful
This small book is broken down into 52 sections. I'm writing this review after section 6 (I got the book 2 days ago).
I know SEO is moving fast, and that book publishing has a lead-time, but given that this book was only published 5 months ago, in Jan 2008, a lot of the information is already looking dated.
Section 1 illustrates the popularity of Google by quoting Hitwise Search Results figures from December 2005. On their website the current research date is May 2008 - it appears to be updated monthly, so surely they could have included a figure that is a little more current?
Section 5 advises readers to go to a link for the Overture Keyword Assistant. Instead you get Yahoo's welcome page for their sponsored listings.
Also, Section 6 discusses & recommends Wordtracker and Nichebot without reference to the fact these are subscription services (and the cost is not insignificant - Wordtracker is around 29 per month).
The book is okay, but based on early impressions I think I'll be better served by following some of the SEO blogs.
Easy Read, well thought out and well worth the small investment June 18, 2008
1 out of 1 found this review helpful
Bought this book last week and got through it quite quickly. I jotted down the important points as I went along and then when I finished I had thirty bulleted points I needed to address on my own website. I spent yesterday updating my site for SEO optimization. It is not rocket science but sometimes it takes someone to point out the obvious. While many people, myself included, design a web site and then optimize for search engines like google. However you will save a lot of time by reading a book like this on Search Engine Optimization before you set out to build a website no matter how big or small. Reccommended.
Very helpful read May 23, 2008
1 out of 1 found this review helpful
I've just finished my second thorough read-through of this great little book which is divided into 52 small chapters, each proposing a different website optimization idea. Unlike many of its competitors it is extremely readable, and is concise without lacking detail. I have found it invaluable in improving my understanding of current SEO techniques.
Great SEO Book May 7, 2008
1 out of 1 found this review helpful
Started reading this book a few weeks ago and its an easy informative read with some great tips and advice. Maybe not for the expect or particularly techy, but helps you to understand what SEO is all about and make you feel you can talk to your developer with some knowledge on what you want them to do to your site to help SEO, if you can't do it yourself.
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