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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site | 
 enlarge | Authors: Mike Moran, Bill Hunt
Publisher: IBM Press
Category: Book
List Price: £31.91
Buy New: £19.19
You Save: £12.72 (40%)
New (31) Used (5) from £19.19
Avg. Customer Rating:  3 reviews
Sales Rank: 86285
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 672
Shipping Weight (lbs): 2.2
Dimensions (in): 9 x 7 x 1.7
ISBN: 0136068685
Dewey Decimal Number: 658.872
EAN: 9780136068686
ASIN: 0136068685
Publication Date: October 2, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually dispatched within 24 hours
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| Customer Reviews:
 Easy to follow ad understand September 15, 2006
3 out of 4 found this review helpful
I bought this book along with another on this very broad subject and found both of them to be equally helpful in understanding the whole search traffic subject. This book was the most comprehansive out of the two and by the time I had finished it I actually felt like I had attended a course in the subject. For those that already have some knowledge of the subject then you may find this book a bit too basic.
A big thump up July 28, 2006
4 out of 5 found this review helpful
Search engine marketing inc. is a very comprehensive guide to develop a search marketing plan on the strategy level. It introduces several new concepts for keyword-demand and supply and how to research keyword demand potential. As both authors are professional search marketers, they know what they talk about. This book specially focuses on the organic and paid search campaigns for the bigger companies. It discusses the organisational pitfalls of big organisations and how to coop with them. A lot of SEO, keyword and link building software tools is reviewed too. A big thump up for Bill Hunt and Mike Moran.
Drs. K Deelstra Seo expert InternetEffect, the Netherlands and author of the Dutch book about search marketing "Handboek zoekmachinemarketing".
 The comprehensive manual January 11, 2006
7 out of 7 found this review helpful
This book represents a very good and concise manual for anyone wanting to learn about the entire field of search engine marketing.It's very comprehensive in terms of topics covered and references to available software tools, but personally I had expected much more in the way of sophisticated how to guides for search marketing issues - specific platform related hacks, code snippets etc and in this area I felt it lacked. If you already have good experience in the search marketing sector you might find the book a bit more basic than you'd expect, if you haven't then definitely buy it.
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