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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD | 
 enlarge | Author: John Medina
Publisher: Pear Press
Category: Book
List Price: £17.99
Buy New: £13.73
You Save: £4.26 (24%)
New (18) Used (7) from £13.73
Avg. Customer Rating:  3 reviews
Sales Rank: 9741
Media: Hardcover
Edition: Har/DVD
Number Of Items: 1
Pages: 301
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: September 4, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
 What we all need to know about how the brain works September 23, 2008
5 out of 5 found this review helpful
In the Introduction, John Medina expresses his concern that most people are "out of the loop" in that they are unaware of recent and important revelations in modern neuroscience concerning "how the mind works." His purpose is to explain 12 "brain rules" and devotes a separate chapter to each. "Easily the most sophisticated information-transfer system on Earth, your brain is fully capable of taking little black squiggles on this piece of bleached wood [i.e. ink on paper] and deriving meaning from them. To accomplish this miracle, your brain sends jolts of electricity crackling through hundreds of miles of wires composed of brain cells so small that thousands of them could fit into the period at the end of this sentence. You accomplish all this in less time than it takes you to blink. Indeed, you have just done it. What's equally incredible, given your intimate association with it, is this: Most of us have no idea how our brain works."
At this point, I need to reassure those who are now processing the "little black squiggles" that comprise this review that the key ideas in Medina's book are readily accessible to a layperson such as I who - until reading his book - had little (if any) understanding of "how our brain works." It is amazing but nonetheless true, Medina asserts, that there is a young man who can multiply the number 8,388,628 x 2 in his head in a few seconds "and he gets it right every time," that there is a girl who can correctly determine the exact dimensions of an object 20 feet away, and that there is a child who at age 6 drew "such lifelike and powerful pictures" that she got her own show on Madison Avenue.
Briefly, here are five of 12 principles for surviving and thriving at work, home, and school. Medina's analysis of each responds to two questions "How?" and "Why?":
#5: Repeat to remember.
Excerpt: "We now know that the space between repetitions is the critical component for transforming temporary memories into more persistent forms. Spaced learning is greatly superior to massed learning."
#7: Sleep well, think well.
Excerpt: "The brain is in a constant state of tension between cells and chemicals that try to put you to sleep and cells and chemicals that try to keep you awake."
#9: Nourish the five senses with increased stimulation.
Excerpt: "Our senses evolved to work together - vision influencing hearing, for example - which means that we learn best if we stimulate several senses at once."
#10: Vision trumps all other senses.
Excerpt: "We learn and remember best through pictures, not through written or spoken words."
#12: Our brains are by nature highly inquisitive (i.e. "powerful explorers")
Excerpt: "Babies are a model of how we learn - not by passive reaction to the environment but by active testing through observation, hypothesis, experiment, and conclusion."
To repeat, Medina's explanations of "how" and "why" are presented in layman's terms without "dumbing down" what is obviously complicated information. He succeeds brilliantly, not only when explaining "how our brains work" but also when and why they work best... don't. After reading Chapter 4 in which he explains what he calls "the 10-minute rule," I decided to limit my subsequent reading of his book to 10-minute increments, then shifted my attention to another task. After you read Chapter 4, you'll understand that decision.
A DVD is provided with each copy of this book and John Medina suggests (as do I) that it be viewed before processing the "little black squiggles" that comprise his lively narrative.
One final point: I wish this book had been available years ago when I was completing my formal education, beginning a career as an English teacher, and then starting a family. That said, I can at least purchase copies for my three sons and daughter...and will.
 Insightful and practical September 6, 2008
3 out of 3 found this review helpful
This is a book that blends science and practicality in a way that will appeal to the lay reader and those with a professional interest alike. The author's style is warm and clear, even if the book is a little pleased with itself at times.
True to the message of the book - that the human brain did not evolve to be comfortable sitting around reading a book for long periods of time - there is an online resource and plenty of suggested activities to get your brain working better. Lots of what's here is common sense - exercise, sleep, relax - but that's part of what appeals to me: I like the fact that I know understand the scientific and neurological basis for the things I'm always being told to do!
A great book that made me think April 21, 2008
4 out of 4 found this review helpful
If you're looking for a lightweight introduction to the fascinating world of neuroscience then this is the book for you. I've read much of the material elsewhere and in more depth. But this book is an entertaining romp through some of the latest brain research.
The book is an easy read and laid out in 12 clear, although sometimes overlapping, chapters. There's also a useful CD Rom that comes with the book which helps you explore the material. There's also a useful companion website.
Although this books isn't going to guarantee you a pass in your GCSE Neuroscience exam, it will have you saying, 'Well, fancy that!' a lot.
Well worth it.
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