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    Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures

    Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures

    zoom enlarge     		Author: Dan Roam
    Publisher: PORTFOLIO
    Category: Book

    List Price: £15.99
    Buy New: £8.15
    You Save: £7.84 (49%)



    New (13) Used (5) from £7.62

    Avg. Customer Rating: 3.5 out of 5 stars 2 reviews
    Sales Rank: 2676

    Media: Hardcover
    Number Of Items: 1
    Pages: 288
    Shipping Weight (lbs): 1.1
    Dimensions (in): 7.2 x 7.2 x 0.7

    ISBN: 1591841992
    Dewey Decimal Number: 658.403
    EAN: 9781591841999
    ASIN: 1591841992

    Publication Date: September 3, 2008  (New: This Week)
    Availability: Usually dispatched within 1-2 business days
    Shipping: International shipping available
    Condition: Ships from U.S.A., to anywhere in the United Kingdom! Orders only take 7-10 days! We specialise in service to the U.K. and only ship airmail.
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    Customer Reviews:

    3 out of 5 stars The author should have followed his own advice   September 1, 2008
     4 out of 4 found this review helpful

    This would have been a handy volume with some good ideas had it been halved in size. Unfortunately the author has made it hard for the reader by surrounding his points with too much verbiage. I looked forward to reading this book, but found wading through the text, which at times seems aimed at 10 year olds, very off-putting. More examples and fewer words would have resulted in a more useful book.


    4 out of 5 stars A Solid Introduction to Illustrating Problems and Solutions   August 1, 2008
     6 out of 8 found this review helpful


    If you don't have any idea of how pictures can help you see more dimensions of problems and explain your solutions better, this is a good book to get you started. The book's main drawback is that it doesn't discuss how to integrate stories with pictures to make for more compelling communications. You'll have to learn to do that by reading books about storytelling to supplement this one.

    I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.

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