Basic Marketing Research: Using Microsoft Excel Data Analysis |  | Authors: Alvin C Burns, Ronald F. Bush
Publisher: Pearson
Category: Book
List Price: £55.99
Buy New: £34.55
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Seller: TextbookXpres-UK
Sales Rank: 1,136,817
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2
Pages: 544
Shipping Weight (lbs): 2.1
Dimensions (in): 8.2 x 1.8 x 10
ISBN: 0131354213
EAN: 9780131354210
ASIN: 0131354213
Publication Date: December 1, 2007
Availability: Usually dispatched within 1-2 business days
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Product Description
For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
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