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 enlarge | Author: Frank I. Luntz
Publisher: Hyperion
Category: Book
List Price: £9.99
Buy New: £8.09
You Save: £1.90 (19%)
New (9) Used (2) from £7.00
Avg. Customer Rating:  8 reviews
Sales Rank: 223814
Media: Paperback
Edition: International
Number Of Items: 1
Pages: 273
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6.1 x 1
ISBN: 1401303080
Dewey Decimal Number: 420
EAN: 9781401303082
ASIN: 1401303080
Publication Date: September 17, 2008
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: New Book. Shrink wrapped and dispatched from Lebanon. Please allow up to 15 days for delivery.
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| Customer Reviews:
| Showing reviews 6-8 of 8 | | « PREV | | |
 Practical guide to communication August 16, 2007
9 out of 11 found this review helpful
This book's readability says a lot about the power of author Frank Luntz's advice on communicating. The text flows, usually matching actions with concepts. For instance, Luntz repeats how important it is to repeat your message. He uses simple language to illustrate the importance of simple language, and so on. What's more, the book is entertaining. Luntz has been involved in major media campaigns with key American products and politicians, and his story about demonstrating an important principle to the Senate is hypnotic. The caveat is that such stories sometimes seem boastful and end up being off-putting when they are clearly meant to be engaging. That grain of salt aside, we recommend this extremely useful book to those who want to improve their communication skills. The book is directed toward Americans, though it debunks myths about them for the entertainment and edification of everyone else. Some of the book's principles are familiar, but so deeply fundamental that they are worth repeating - which is actually Luntz's fourth rule of effective language use. Say it right, and then say it again.
 Banging your head against a brick wall? This can solve it. June 25, 2007
14 out of 18 found this review helpful
This is a brilliant, humourous and revealing book by a very skilled exponent in finding the right words to persuade people. With examples from American politics through the ages, great speeches and simple phrases that work, to stories of great men and businesses self-destructing by using the wrong words at the wrong time, this is a valuable book. It's an easy and enjoyable read, which gives you pause for thought on every page: 'ah, if I tried A instead of B, I can see how that might be a better approach'.
I'm a foster carer in Scotland, and I was in search of help in how to persuade panel-based do-gooders on a power trip that destroying the lives of the children in my care was not their only option.
This book has given me lots to work with.
And I enjoyed reading it.
An unputdownable quasi-academic book. Amazing! March 14, 2007
40 out of 48 found this review helpful
This is a riveting book about how to use language effectively. I do this everyday as a speechwriter, but I've never found a book on this subject which is so entertaining. Luntz is an arrogant American, and he's great fun - witty, name-dropping, sarcastic, serious and clear.
He gives his ten rules of effective communication and drums in "It's not what you say, it's what people hear", over and over again.
He is a great user of the dial analysis, (they call it the Perception Panel on the Daily Politics). You find out the words that work, by measuring the enthusiasm of the response from a panel of people. They claim that Luntz helped David Cameron get the Tory Party leadership.
Anyone interested in communications or politics will love this book.
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